Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related [...]

Pedometers have long existed. But let’s be honest, they’re for middle aged, over weight women. There is nothing cool, rad or hip about them. Those of the younger, more stylish generation are attracted to sleeker looking products that complement their lifestyle, not ones that contradict it. Nike’s Plus service emerged a few years ago, and [...]

MINI launched new Countryman in Sweden in October 2010 with the concept of “Getaway”. For seven days, everybody with an iPhone was invited to hunt and catch a virtual MINI in the city of Stockholm. The iPhone app showed users the location of the virtual MINI, all other players and their own location. Those who got closer [...]

The only global beer brand’ hits the back of the net with groundbreaking real-time football app The last two years of media analysis have been dominated by discussion of a handful of issues: real time media, multiscreen and mobile, and the effect of both things on the TV content we love.Whilst everyone else was wondering [...]

Tesco Supermarkets in South Korea were rebranded as “Homeplus“, adjusting to the local market and moving up to the second most popular store behind the number one company, E-mart. However the company faced the challenge of taking on E-Mart without opening many more stores. Research showed that many Korean customers were focused on getting to [...]

QR codes are being used to get dictators talking in a set of print ads from the free-press advocacy group Reporters Without Borders. You scan the QR code with your iPhone and then place the phone over the leader’s mouth. The mouth starts talking—but it turns out to be the voice of a journalist discussing [...]

Our first employees are here: Elisabeta Marinoiu and Alin Popa. Both of them are software engineers with strong educational background in Computer Vision and Machine Learning, and they also have technical and research experience using Kinect. They also teach some computer classes at University of Bucharest. They are currently working on two amazing Kinect projects that [...]

Zynga’s latest big-ticket acquisition has already figured out how to draw in users, but now Draw Something has an ad model that brings brands into the picture. Until recently, the Pictionary-like game had only run spammy banner ads in its free mobile app that, including the paid no-ads version, has amassed a staggering 50 million [...]