The beginning of Mind Treat Studios

Every beginning has a background story. Today is the day that we are going to let everyone who reads this article, know how Mind Treat Studios actually began. Since I got here, a few questions popped through my mind. For example, how the co-founders came up with this idea? What was their vision? What was […]

Untitled design (1)

Mind Treat Studios and AIESEC: the intern’s perspective

  Mind Treat Studios and AIESEC. Two different things someone would say. But are they? On one hand we have a start-up company that its core ‘responsibility’ is to create apps and websites for its partners, so it can change the local community and on the other hand we have AIESEC, a youth-led organization that […]


BRONZE at EFFIE Awards 2015 in Household Supplies & Services

The project developed by Mind Treat Studios for McCann Worldgroup Bucharest has won Bronze at the EFFIE Awards 2015 with the “Cif Cleans Romania” Campaign. “EFFIE completes the spectrum of awards earned by Mind Treat Studios also being a sterling recognition of the obtained results” says Diana Dragomir, co-founder and Business Development Officer for Mind […]


The Most Awarded Studio at the International Creativity Awards Festival

Romanian creative and digital development studio, Mind Treat Studios, has won 54 awards, with only 13 works entered at the Media & Interactive Design Awards section of the Creativity International Awards 2015 Festival, thus obtaining first place among participating agencies, before WHOISCARRUS and SapientNitro US. The winning projects signed by Mind Treat Studios were developed for […]


The Most Awarded Studio at the Mobile Awards 2015

The projects developed by Mind Treat Studios won 4 awards at Mobile Awards 2015 Four of the projects developed by Mind Treat Studios won at the 2nd edition of Mobifest, making it the most awarded studio in the competition. Mobifest is the biggest profile event, reuniting more than 250 Mobile & Web professionals. In MOBILE […]

Food & Apps

  Mind Treat Studios is a boutique mobile app developer, specializing in iOS, Android, HTML5 and Unity platform solutions. Every app development is anchored by a digital producer who leads a dedicated project team, ensuring direct client contact each phase of the app production process. If Service and value are Mind Treat Studios’ mantra, then […]

The Art Of Speech

Microsoft Kinect empowers developers and businesses to create innovative natural human computing solutions across a variety of industries. Simply put, Kinect is a sensor and a software development kit (SDK) used to retrieve data from the sensor. The sensor is able to detect in high fidelity up to six human bodies and track their movement […]

V Motion Project

V Motion Project [Kinect + Music]

The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from […]


82 Percent of Time Spent with Mobile Media Happens Via Apps

Analysis of the share of time spent across apps and browsers revealed that even though these access methods had similar audience sizes, apps drove the lion’s share of engagement, representing 4 in every 5 mobile media minutes. Analysis of the top properties also revealed widely varying degrees of time spent between app and browser access […]


Nissan Pathfinder [Kinect + In Store Activation]

Nissan is pioneering an entirely new way to sell cars at its dealerships using Microsoft’s Kinect for Windows technology.  Using Kinect’s Natural User Interface (NUI), Nissan is enabling shoppers to hop into a virtual 2013 Pathfinder and explore the SUV – that isn’t in showrooms yet – using motion and natural human gestures. When shopping […]


The Augmented Reality Sandbox [Kinect + Education]

We love to see how technology like a Kinect 3D camera can create new interactive environments and games. Case in point this new augmented reality sandbox designed by Oliver Kreylos out of U.C. Davis that projects a real-time colored topographic map complete with contour lines onto the surface of the sand while you manipulate it. The system even allows you […]


Stance detection [Kinect]

With the introduction of Microsoft Kinect device, the range of application possibilities widely spread. All sort of apps can now be envisioned including entertainment industry, advertising industry, medical industry and many others. This post is about one of the many possibilities of using the Kinect, which is to detect a specific stance performed in front […]


How to determine which hand holds the smartphone using its accelerometer? [Kinect]

Having an accelerometer integrated with a mobile device means a wide range of possibilities to develop user motion based applications. This post is about combining kinect sensor and the phone’s accelerometer in order to determine which hand holds the phone with respect to user movements as detected from the skeleton tracking.   What is the […]


Fiat Street Evo [Mobile + Objects]

Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related […]

nike fuel band

Nike Fuelband [Mobile + Product]

Pedometers have long existed. But let’s be honest, they’re for middle aged, over weight women. There is nothing cool, rad or hip about them. Those of the younger, more stylish generation are attracted to sleeker looking products that complement their lifestyle, not ones that contradict it. Nike’s Plus service emerged a few years ago, and […]

Mini Cooper Get Away

MINI Getaway Stockholm [Mobile + Product]

MINI launched new Countryman in Sweden in October 2010 with the concept of “Getaway”. For seven days, everybody with an iPhone was invited to hunt and catch a virtual MINI in the city of Stockholm. The iPhone app showed users the location of the virtual MINI, all other players and their own location. Those who got closer […]


Heineken Star Play [Mobile + TV]

The only global beer brand’ hits the back of the net with groundbreaking real-time football app The last two years of media analysis have been dominated by discussion of a handful of issues: real time media, multiscreen and mobile, and the effect of both things on the TV content we love.Whilst everyone else was wondering […]


Tesco: Homeplus Subway Virtual Store [Mobile + OOH]

Tesco Supermarkets in South Korea were rebranded as “Homeplus“, adjusting to the local market and moving up to the second most popular store behind the number one company, E-mart. However the company faced the challenge of taking on E-Mart without opening many more stores. Research showed that many Korean customers were focused on getting to […]


Print Campaigns That Really Speak to You [Mobile + Print]

QR codes are being used to get dictators talking in a set of print ads from the free-press advocacy group Reporters Without Borders. You scan the QR code with your iPhone and then place the phone over the leader’s mouth. The mouth starts talking—but it turns out to be the voice of a journalist discussing […]


First Employees: Eli & Alin

Our first employees are here: Elisabeta Marinoiu and Alin Popa. Both of them are software engineers with strong educational background in Computer Vision and Machine Learning, and they also have technical and research experience using Kinect. They also teach some computer classes at University of Bucharest. They are currently working on two amazing Kinect projects that […]