Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.
But it’s no fun just reading a catalogue. That’s why Street Evo was actually a game. To get people to use the app, we hid an actual Punto Evo and hundreds of prizes within traffic signs. The first ones to come across gifts got to keep them. And in the meantime, they learnt about Punto Evo and its features. Simple!
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art Directors: Fred Bosch, Sergio Lobo
Interactive Creative: Fred Bosch
Creative Advisor: Tura
Head of Digital: Alfredo Laguia, Asier García, Victor Moreno
Head of PR: Sarah Okrent
Head of Programming: Victor Moreno
Account Supervisor: Asier Garcia, Felipe Garcia
Audiovisual Production: Hugo Lage, Rui Lousão