Print Campaigns That Really Speak to You [Mobile + Print]

QR codes are being used to get dictators talking in a set of print ads from the free-press advocacy group Reporters Without Borders. You scan the QR code with your iPhone and then place the phone over the leader’s mouth. The mouth starts talking—but it turns out to be the voice of a journalist discussing media censorship in that particular country.

There are Gaddafi, Ahmadinejad and Putin versions. The result looks a bit Conan-ish and goofy, but the point is made. “Because there are mouths that will never speak the truth,” says the copy at the end.


Advertiser/Client: Reporters Without Borders
DM/Advertising Agency: Publicis Brussels
Creative Director: Paul Servaes
Creative Director: Alain Janssens
Art Director: Daniel Vandenbroucke
Copywriter: Kwint Demeyer
Photographer: Getty Images
Agency Producer: Dominique Ruys
Account manager: Mikaël Ogor
Digital Account Director: Nadia Dafir
Web Design Developer: Denis Evlard
Shooting/editor: Dimitri Ryelandt
Strategic planner: Vincent d’Halluin
Strategic planner:  Tom Theys.

Adrian Botan - Mobilio Presentation