CIF Cleans Romania [Mobile + CSR]

Type: Mobile Apps
Client/Brand: CIF / McCann Erickson / MRM Worldwide
Year: 2014

Cif has kicked off the campaign “Cif – Curata Romania”, which aims to clean up the streets of Romania from the aggressive messages and signs that can negatively influence the proper development of children. The campaign, created by McCann Erickson and MRM, is held nationwide between 20 February to 30 May and aims remove vulgar posts, potentially offensive or discriminatory in the street.

We have been proud developers of the mobile component of this campaign.

The application can be downloaded here:
Google Play
Credits:
Project: “Cif – Curata Romania”
Client: Unilever
Ad Agency: MRM Worldwide Romania
Design and Technical Studio: Mind Treat Studios
Android Development: mReady