“Say It With a Song”, the latest Coca-Cola campaign offers young people a way to express themselves through music, using the hashtag #SpuneiCuUnCantec. The campaign includes lyrics of international and national popular songs on Coca-Cola bottles. In Romania, the campaign #SpuneiCuUnCantec features a media mix including PR, digital media and experiential activation. Agencies participating in the campaign are McCann Erickson, McCann PR Romania MRM and UM, according to a statement issued by the McCann PR.
The “Say It With a Song” campaign is supported by the platform www.spuneicuuncantec.ro and through a special application for smartphones. Through it, consumers can identify people with the same musical preferences who are close by.
Project: Coca-Cola Music Connections
Client: Coca-Cola Romania
Ad Agency: MRM Worldwide Romania
Design and Development Studio: Mind Treat Studios
Android Development: mReady