“Biblioteca Digitala”, a project developed by Vodafone Romania in partnership with McCann Erickson and BookLand will arrive in Romanian homes as a custom wallpaper.
“I saw -in the various stages of the project- many people excited about the innovation and creativity of this idea, scanning curiously QR codes of the books, and enjoying easy access to reading. Now, with this bold step forward, “Biblioteca Digitala” enters people’s personal space in a way that likely anticipates the future of library” says Romina Tazlaoanu, Senior Manager, Consumer Brand Communications, Vodafone Romania.
Users who want to decorate their house can enroll on “Biblioteca Digitala” website tapet.bibliotecapemobil.ro, where they can choose their book titles, various types of wallpaper designs and illustrated objects.
Users can choose from a list that is constantly updated and contains currently 110 titles. The library holds up to 87 books and the cost of a roll of wallpaper with standard size 1.04 x 2.50 m is 363 ron and includes transportation throughout the country.
Project: Biblioteca Digitala Tapet
Ad Agency: McCann Erickson Romania
Production Studio: Mind Treat Studios
Implementation Studio: Ascensys