Paul “Cherchez le franc” [iOS, Android + Product]

Type: Mobile Apps
Client/Brand: McCann Erickson / MRM Worldwide / Paul
Year: 2013

MRM Romania and Paul Romania launch the company’s first mobile campaign – ”Cherchez le franc”

Paul Romania is a french family  bakery and patisserie from 1889. They have several shops open in Romania. Part of MRM’s activations for them has been the French yourself campaign. Part of this campaign is the mobile app that collects French francs located on French flairs neighbourhoods.

The application can be downloaded here:
Google Play

Project: ”Cherchez le franc”
Client: Paul Romania
Ad Agency: MRM Romania
Design Studio: Mind Treat Studios
Android Development: mReady